NEON BLOOM RELEASES VIBRANT NEW MUSIC VIDEO FOR “LOVERS’ DANCE”
Toronto-based quartet NEON BLOOM is back with their latest single and music video, “Lovers Dance”, a vibrant and invigorating synth-driven, dance-infused glam-rock track. With punky, Debbie Harry-inspired vocals, soaring synthesizers, a pulsating bass line, and rock solid drumbeat, Lovers’ Dance encourages listeners to celebrate themselves and embrace a sense of freedom.
Formed in 2017, Neon Bloom quickly staked a claim as one of the most innovative and energetic live bands on the Toronto scene. Band members Jen Simpson (vocals), Simon Chow (guitar/synth) Fred Yurichuk (bass/sampler), and Chris Romano (drums/synth) draw their influences from modern electronica, 70s punk, 80s New Wave, and 90s grunge, and have been compared to combinations of the Yeah Yeah Yeahs, Arcade Fire, Blondie, and Radiohead.
“Lovers’ Dance” is not just a song; it’s an anthem of triumph over adversity. The lyrics were inspired by the famous Nietzsche quote: “…throw roses into the abyss and say: ‘here is my thanks to the monster who didn’t succeed in swallowing me alive.” It’s a quote that beautifully captures the essence of the song, reflecting the band’s journey of overcoming personal and external challenges to emerge stronger and better.
Lead vocalist Jen Simpson shares her connection to the song’s message, “That quote resonates with me because I’ve had what feel like numerous ‘monsters’ throughout my life (illness, bad relationships, other personal difficulties), and not one of them has quite managed to devour me. Even if left changed by the process of interacting with someone or something that damages you, you can choose to either live with that pain and anger, becoming bitter – or you can let it go” she explains. “We want to empower listeners with the message that, no matter who you are or what you’ve been through, you deserve to be free – to dance. Try to let go of all the things that are holding you down, even if just for the length of a song.”
The video for “Lovers’ Dance” was shot and directed by Neon Bloom bassist Fred Yurichuk and is meant to convey a joyful, victorious feeling. The video shines bright with young stars, Dylan, Gillian, and Scarlet adding a nostalgic flare to the video.
“The video aims to depict the special phenomenon when music (and music videos) inspire our moods and permeate our memories,” says Yurichuk. “This may be especially true in the impressional years of our youth. In this simple narrative, the music video on the television inspires the protagonist to go out and have fun – letting loose, dancing, and enjoying friendship.
