(Premiere) Apricity Releases New Post Apocalyptic Music Video & Comic Book “The Fear”
Alt-Pop artist Apricity has just released a new zombie filled, post apocalyptic music video and comic book for her single “The Fear” and we are proud to be premiering it here on Dropout Entertainment! The Fear is the Ontario singers second single, a strong follow up to her debut track “All My Lies”, which has already amassed over 160,000 views on Youtube and been featured on radio and blogs around the world. The Fear was produced by platinum awarded music producer Thomas Mckay of Exeter Sound Studios and engineered by Juno Award winner Vic Florencia. The music video was shot by The Dropout Entertainment & Toronto Creatives team and animations and accompanying comic book were illustrated by Cassandra Kirkwood. The video tells the story of two star crossed lovers seperated by a gang of rebels in a post apocalyptic world. Interspersed with zombie close ups, steampunk characters and scavengers trying to survive and make their way through what has now become everyday life. Apricity describes the video as
“Giving a glimpse into a world of the unknown -a little bit of The Walking Dead a little apocalyptic with a steam punk aesthetic look.
It was my second time working with director Jesse Read, along with yet again, local amazing talent it all really tied together to create something eerie that captured the unknown state of the world as we felt it was in with the pandemic. I am so lucky to have a creative group of folks that help bring my vision to the screen. Thanks to the cast and crew for bearing the cold weather as we filmed outside. Again my second release during a pandemic was certainly not easy , but the feeling for all of us while filming this video *The Fear* definitely hit home with the fears we are experiencing during the pandemic.
When asked about one her favourite memories from the shoot, she replied
“I don’t think I can pick just one. Everyone that was involved was amazing I will say that once I looked at my actors that were portraying zombies after their make up with Hayley-it all felt real. They looked outstandingly creepy!”
The music video for The Fear was also adapted into a beautifully illustrated comic book, which you can catch a glimpse of during the ending scene of the video. The comic book will be made available online as well as at various comic book and record shops in Ontario.
“I wanted to do something else outside of the video. I was a huge fan of The Walking Dead and obviously the comic book that they had as well so my idea came from that. I thought it would be a really neat experience to be part of that -who doesn’t want to be in a comic book?”
Apricity exploded onto the music scene in late 2020 and if fans reactions to her first music video is any indicator, The Fear is due to blow up, so be one of the first to watch it here on Dropout Entertainment! The video will be featured alongside an interview with Apricity on Global News and the single is already set for rotation on Canadian and US radio. As for what fans can expect next
Expect an EP this year which will definitely be brought to life in video, song by song! I’d also love to be a part of live shows but we will have to see how things go and be hopeful!
Apricity will be hosting a give away next week in celebration of the release, make sure to follow her socials to enter!
