Power Pop Trio Autogramm Take You On A Transcendental Skateboarding Voyage in new video “Mantra”
The synth-driven, power-pop trio, Autogramm have just premiered the video for their latest single, “Mantra”, created by award-winning director Shayne Ehman! The track is featured on the band’s sophomore album, No Rules, out today via Nevado Records. It’s one hell of a trippy music video, taking the viewer on a transcendental skateboarding voyage and introducing them to a number of wonderfully bizarre characters and environments. If you give it a watch you’ll be glued to screen throughout, combined with a great song this music video is certainly an experience. And an even better experience when you’ve learned the inspiration behind the track. Discussing “Mantra,” guitarist/vocalist Jiffy Marx noted,
“On our first tour to Mexico we flew in on a red eye flight then partied all night every night for a week. It was super fun but my internal clock never really adjusted – I’d be up until 3 or 4am every night and then waking at 7am, which is when I usually get up at home. The lyrics for ‘Mantra’ are literally a mantra I made up to help clear my mind on those mornings when every part of me except my stupid brain knew that I needed more than 3 or 4 hours sleep!”
Director Ehman added, “The members of Autogramm and I all have a relationship to skateboarding. The lyrics of “Mantra” describe a certain relationship to satori, meditation, focus/flow, repetition, mind/no mind, of being in the zone. Things which are felt when skateboarding is good yet are difficult if not impossible to describe using words. The song is a ‘mantra’. A way of training to be prepared for flow when you need to flow”.
Marx, bassist CC Voltage, and drummer The Silo, draw on influences from The Cars, The Go Go’s, Gary Numan, 20/20 and Devo. Along with calling Canada, the U.S., UK and Germany home at various points, the band also has a long-standing connection to the art, punk, and skateboarding communities world-wide. Click below to watch Autrogramm’s new music video “Mantra”!
Todays Song of The Day (April 16th) is Mantra by Autogramm. Every weekday on Dropout Radio at 10AM, 1PM, 4PM, 7PM & 10PM ET we’re showcasing some of Canada’s best independent music, from artists of all genres and all across the country. Stay tuned ’til the end of The Song of The Day on Dropout Radio to find today’s Secret Code and for your chance to win free Dropout merch!